KAI 1, The Origin Story by Kyrie Irving
The release of “KAI 1, The Origin Story,” was the first advertising campaign for the signature ANTA KAI 1 basketball shoe. The inaugural campaign from Burrell and TD-Studios supports the newly released “Enlightened Warrior,” the second colorway of the ANTA KAI 1, inspired by ANTA SPORTS Chief Creative Officer and global basketball icon Kyrie Irving.